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Feeding a Korean drama addiction: Hallyu’s Seo Ji-Seok in Hawaii

Seo Ji Seok

Hallyu’s Seo Ji-Seok in Hawaii for the 11th Annual Korean Festival

Hawaii is finally starting hook into Korean culture and it’s more than just Korean plate lunches, kimchi and Korean BBQ…

Ever since I’ve been back in Hawaii, I’ve noticed a change.

Korean-ification.

That’s not a word (I know), but it’s the only way to describe the transformation Hawaii’s been undergoing. Imagine my shock when I returned to discover that Hawaii has a K-pop radio station, a chain of Korean Supermarkets selling items from the Motherland (…and that I thought I’d miss), a Face Shop, a Teddy Bear World (very similar to the Teddy Bear Museum), etc…

Whenever I miss Korea, I don’t have to go very far to find it!

Much of this spreading interest to in Korea, is largely due to the popularity of Korean dramas and Kpop. Well, “popularity” isn’t quite the word…

Call it a fever.

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Hawaii’s renewed interest in Korea

Until now, the ethnic group with long-standing media pull in the Hawaiian Islands were the Japanese.  As a minority, they’ve been known to reside as one of the Pac-Asian ethnic ‘majorities’ in Hawaii, with Filipino and Native Hawaiian following behind (Hawaii demographics here). As a result, Hawaii’s had a local TV station for Japanese programming, since as long as I can remember. Memories of watching Kikaida, Power Rangers, samurai shows and Japanese game shows in the living room of my Japanese grandparents’ house weaves into my childhood.  

Claiming only 1/10th of the Asian melting pot, the Korean community hasn’t held much of a cultural spotlight in Hawaii. As a community, they’re often know for producing lots of  … (I hate to say it) Korean bars and BBQ restaurants

Today however, due to the local appetite for Korean dramas, there’s been a renewed interest in Korean culture. Drama fan clubs have sprouted up through the island (read about my experience here) and has many looking at Korea as a travel destination, replacing the long-time favorite, Las Vegas!  Moreover local Korean businesses are popping up and companies from Korea are eyeballing the local market as well; even Hallyu mega-star Bae Yong Joon opened a Gorilla in the Cafe location in Waikiki, to represent his cafe chain! 

KBFD TV (a local cable station) strings out a schedule of freshest Korean dramas to come out of Korea and it has a large audience DVD-R-ing the shows and readjusting their schedules to watch them ! 

korean drama popularity in hawaii.

Korean dramas, K-pop and Hawaii’s 11th Annual Korean Festival

So what would the recent 11th Annual Hawaii Korean Festival (more coming in part II ) be without a bit of Hallyu drama fever?

There was a cultural exhibition, which housed historical artifacts, displays of traditional clothing and an exhibition of Korean drama and Kpop posters and Hallyu fan memorabilia .

ancient korea dress clothes Traditional clothing (Drama fanatics will surely recognize these costumes from several period dramas)

korean drama exhibition Korean drama & Kpop exhibition kiosks

korean drama memorabilia
Kpop memorabilia- keychains, posters, notebooks with the face of their favorite Korean stars

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Hallyu’s Seo Ji-Seok gets lei’d in Hawaii! 

I’d be a hypocrite if I said that I’m immune to the Korean drama craze. I’m not. I love that the dramas for several reasons: the unique viewpoint of the Korean culture, the emotional roller coaster of the story, there’s always super-humanly beautiful stars and often, there’s a nice Cinderella romance story that audiences never tire from… and I get to practice listening to the language!  In fact, it’s even rivaled my long-time passion for Bollywood films

So I was curious to see if the Korean Festival’s rumored celebrity guest, Seo Ji-Seok, would arrive.

He did!

Seo Ji-Seok (the 30 year-old star of Korean dramas such as Manny, High Kick, ObGyn, Pure in Heart) arrived at Kapiolani Park and the handsome Hallyu star didn’t disappoint. 

Seo Ji-Seok in Manny                                                 I actually saw this drama, but I didn’t like it because they made the heroine too weak and whiny.

Ji-seok made his rounds around the festival grounds and then kindly submitted to signing autographs for a long line of female fans.  

Now I’ve been to at least six festivals in Korea so far and this is the first time I’ve actually seen a Hallyu star attend one! Gotta give it up to Hawaii for being the exception.

 And how did he look in person? Uh, well-primped and pretty damned beautiful! (… and he’s 6 feet tall too!)

All around Ji-Seok didn’t let his Hawaii fans down. …Not in the least.

Rather than waste words, I’ll leave you to the pictures…

seo ji-seok in hawaii

seo ji-seok in hawaii   seo ji-seok fan signing appearance

 

Seo Ji-Seok takes time out from his autographing to get lei’d by one of his fans. …              .seo ji-suk gets lei'd … by an ajumma! (awww, cute!)   

Videos of Seo Ji-Seok at the festival:

Ji-Seok signs autographs
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Seo Ji-Seok makes rounds at the festival followed by paparazzi
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Interested in buying Korean Dramas or Kpop? YesAsia ships to the U.S.

9 Comments

  1. Waegook Tom says:

    I did have something to write about how Korean culture is becoming more popular around the world, but all that was forgotten and I just started drooling over the pictures of Seo Ji-Seok instead.

  2. Super interesting. I grew up in Hawaii and was addicted to a show called Oshin – you’re right, Japanese culture prevailed. I haven’t been back in years, but we are moving to Japan next year so I’m keeping fingers crossed. Now that I’ve read this, I’ll be ahead on the culture curve 🙂

  3. Jen says:

    That’s so cool!!! I wanted to go, but I was too busy! UGH! LOL I can’t wait for the Okinawa Festival. Yummm…. andagi! Hopefully, I’ll see you there!

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