Insta360 Nano : A solo universe with #my360soloworld
When we received the camera from Insta360, they had a nothing budget and the 360degree video capabilities were not as powerful as we hoped for us to use them for YouTube 360 videos. Many 360 cameras are still trying to get their quality down and the Nano was no exception. But we still saw value in the camera’s innovative edge and the fact it seemed to be the only 360 camera that allowed you to take photos and editing them all with the mobile phone. We quickly noticed the Tiny World feature is popular with the Insta360 community but everyone makes the same type of selfies. We like to be unique, so we played with a way to put a distinct GRRR stamp on it for our solo brand and adventures.
We created our own campaign (#my360soloworld). We shared over 20 Instagram/Facebook tiny world photos, videos (and on Instagram stories), occasionally combining it with cinemagraphs for a striking otherworldly solo world experience. You can imagine the audience response was powerful. The interest in the camera via Instagram, where we were sharing it through our art was much more impactful than we think we would’ve gotten had we unrolled it on YouTube as an interactive experience, with less than optimum quality images..
Watch our review of this camera
When we partner with brands on a complementary basks, we release content at our convenience. Brands don’t always recognize the work that goes into test driving and reviewing a product and we occasionally learn a hard lesson, when it incurs a loss of expense and time on our end.
While we enjoy working with the Nano creatively, we did not realize the headache in expenses and upgrades necessary to use or test drive the Nano. Nor did we imagine the amount of research on the Insta360 Facebook forum and in third party solutions. Ordinarily, we draw the line at out-of-pocket expenses, hardware upgrades, and products valued under $500 are not a comparable exchange for what we do. But we were *really* curious of the potential this camera held.
This review cost us
1 day to research and conceptualize a video review
2 days to write, photograph and film
3 days of post-production + graphics
1 day to create content for promotion on all platforms
3 days to write a written review on our blog
1 month + 2 dedicated laptops to slowly test all our Mac software upgrade so we could load the Insta360 editing app
(which we ultimately couldn’t use)
A new iPhone
Several months to test drive the camera and build it into our work
Total= 40+ hours and several months
1 Insta360 Nano camera (supplied by brand)
1 MacBook Pro OSX Sierra and above
1 Macbook Air to help test the OS Sierra upgrade
(we were required to upgrade to use the software, which had bugs with our system and we inevitably could not use)
Premiere Pro CS6
Lightroom and Photoshop
Epidemic Sound subscription = $15/mo
1 2TB external harddrive and storage space
1 Canon G7X + tripod
1 Apple iPhone 7 (required upgrade from our iPhone 5c)= $900