Jilin Tourism Campaign with Ctrip
“omg, this is so pretty!! We must go!! “- Teo JF …” hahhaaa beijing got flight to jilin” – Pang YY
“This is an amazing hotel. How did you book it? I can’t find it online.”- Lara O.
Have you heard of Jilin? Likely, you haven’t, but it’s a region in China that’s striving to put itself on the map as popular as Harbin in the winter. We tout it as China’s (new) Winter Wonderland, by capturing the romance of the snow and magic of the Rimes.
Jilin: Experiencing the Romance of China’s Winter Wonderland
Social media coverage
- 5,300 Instagram Likes
- 6,200 Instagram Story Views;
- 12,500 FB Likes/30 shares
Social Total: 21,630 Impressions
Hashtagged #jilin, we also tagged @Ctrip in a bunch of our photos, just so our travelers knew who you could book with for these regions.
1- 60 sec Highlight video for social media (our top favorite social media video on Facebook, next to Kolkata)
Facebook – 89+ Likes, 27+ shares, 4,000+ views, 18,000+ impressions)
1- 7 Reasons to Visit Jilin, (Travel Guide: Featured on first page of Google searches)
- Give us exceptional, unique or epic and we’ll contribute to other publications we partner with, like the Thrillist’s Travel, with over 500,000 fans. We sent them our piece for publication. Expect Facebook to explode with snow.
We care about our audiences and we want to them to have solid information at their fingertips. If it’s not in the client’s budget for extras, we say we won’t do it. But if we have the time, and the landscape/culture is exceptional, we still give it to our audiences for a good binge watch.