Last Updated on May 17, 2021 by Christine Kaaloa

brand development youtube
…Fear you’ll be judged by friends and colleagues?
…Feel awkward on camera?
…Don’t know where to start and wish you had roadmap to YouTube ?
Can’t decide what your YouTube channel will be about?
Feel worried your YouTube channel will always be a side hustle and not a sustainable business which brings you freedom, nabs brand deals and grows your income? 
…Feel stuck with the algorithm and like your YouTube channel is going nowhere? 

If you answered YES to any of the above, then that’s where I come in.

My goal is to help you sculpt your YouTube business into a powerful personal brand which grows influence and monetizes early. I help you be the best and most confident creator you can be!

Skip the guesswork and burnout!

Time to jumpstart YouTube from a side hustle into a business.




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Gain clarity, build your YouTube brand and audience, get discovered, get paid. It can be THAT easy.

Powerful YouTube Branding

Gain clarity on your personal brand and YouTube channel audience.  Learn to stand out in the sea of voices on YouTube!

Moving the Needle: Building a Bullet-Proof YouTube Business

We are focused on create new YouTube channel solutions, not copying the existing ones which do not work.

On Camera Confidence

Learn how to radiate rockstar confidence for YouTube audiences.

YouTube Optimization & Discovery

Grow traffic to your channel and make sales with YouTube SEO

Brand Sculpting & Content Strategy

To grow your YouTube brand, you must nurture your tribe. We help you do that with a targeted content strategy plan.

Sponsorships & Getting Paid

Work with brands and charge your worth. Learn how to reach out to sponsors and negotiate rates.

Stuck? Trouble starting? Skip the YouTube guesswork and burnout.

Group Influencer Package

Level up and grow with group accountability and feedback.

1:1 Coaching Package

Creating a design it is not an end in itself, but a means. We understand the rules of the games. It’s about to make you happy.

Hi I’m Christine!

I’m a video storyteller, a female solo travel influencer & Youtube coach.

Seven years ago, I was a female solo traveler with a rising career living in New York city, filming and producing popular reality and online shows. I was a docu-reality producer and shooter working for a lot of corporate brands from MTV, Food Network, Yahoo, BET, VH1 and paid to travel. But the economy fell and I left the U.S. to spend a gap year living abroad (a dream of mine!) in Korea.

Long story short, when I moved back home to the U.S., I returned to my family in Hawaii. It was a monumental challenge breaking into a small patriarchal television industry on a small island with limited opportunities. Being a newcomer and female, a lot of men wouldn’t give me a chance despite my proven success working with lead cable networks. Wanting to survive my passion for video storytelling, I went onto YouTube.  And re-scripted my life!

I grew my influence in the travel blogging industry and created a solo travel YouTube brand and blog to empower new solo travelers around the world to find the confidence to travel alone. Til today, I get regular emails and messages from both, women and men about how my videos helped launch their first solo trip. Inspiring new soloists to leap towards their fears to find freedom is major. That’s the positive side of influence.

Brands like Apple, Manfrotto, Travel Channel,… approached me at 25,000 subscribers and ultimately I worked on campaigns with SanDisk, Mazda, Airbnb. These were brands I thought I had to be living in New York or Los Angeles to work with!  I’m occasionally hired for tourism board campaigns and to create fresh content, I work with sponsor(s) on almost every trip I take!

Today, I’m coaching creators/influencers to scale influence and monetize with proven strategies and powerful personal branding on YouTube. My mission is to Jumpstart YouTube businesses.

Video is my immersed passion – I’ve worked in most formats from corporate and news to lifestyle television shows, red carpet and live events. I’m also a SAG-AFTRA actress.

But YouTube and growing a travel influencer business took a lot of years of trial and error!

I’ve had coaches all my life– for athletics training, dance, meditation, acting… If you want to excel in anything, you need someone more experienced to guide you and help sculpt your potential.

You can struggle with guesswork for years, slug it out trying to figure out how your competitors are succeeding where you’re not, Google answers and watch YouTube tip videos till you’re overwhelmed and uncertain what will work …and basically, never recognize or own your true potential. 

I’m going to give you the jumpstart and guide you past all the head-scratching… to grow and monetize on YouTube strategically.

 Let’s jumpstart your YouTube channel game…NOW.


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What my Students Say…

Christine is so down to earth and knowledgeable. Talking to her offered me a different perspective about YouTube and really helped me to feel empowered in sharing my journey and being myself. Before talking to Christine, I had a lot of doubts that my content wasn’t good enough and I wasn’t enough of an expert, which led me to overthink my content and video ideas a lot. The questions Christine asked helped me reframe my thoughts about myself and my capabilities of creating YouTube videos. She helped me realize that it’s not about being 100% perfect but it’s about being real and authentic. She really surpassed my expectations and I highly recommend working with Christine!

I was growing really fast on youtube and hit a plateau, and no matter what I did I couldn’t seem to get back to the momentum that I had. I knew I needed someone’s perspective on it, and when I saw Christine’s offer for coaching, I latched on to it! Our session was informative and gave me a lot of insight to where to look at on my analytics, how to know what my audience is looking for, and giving me the bravery to try different things!

Le An Lai

Founder, Philippines