
What Koreans will go through in hair-raising feats… and beauty!
What Koreans will go through for hair-raising feats… and beauty!
When my dad visited Korea last spring, he was seriously distraught. In the crowd of Koreans, young and old, he found he was the only “white-haired” senior in the population.
How can that be? Does Korea do away with all their old people or do they hide them away?
Korea, to him, was beginning to feel like a scary Twilight Zone episode.
He wanted to know- should he be concerned about his safety or his life?
I clued him in on the Korean secret…
Hair dyeing.

Matching couples clothes
Beauty and the Korean Way
Koreans are the best dressed people in the world. Without a doubt.
A high maintenance looks-oriented society, you’ll find men, women, teens and toddlers all stylishly made up, pressed and manicured… not a hair out-of-place.
A sloppy looking Korean is more an exception than the rule.

Typical hiking fashion in Korea; (below) The Ambercrombie & Fitch toddler

What’s the Korean secret to beautiful hair?
For me, my only curiosity around Korean beauty was about how long Koreans spend on their hair.
I’m a no-nonsense type of person. I may own a brush, but I seldom use it.
Yet I’ve noticed female hair here; it’s worn either, straight-as-a-pin or with curls perfectly-pitched to bounce.
Did Koreans spend hours in front of the mirror with a straightening iron?
No.
The answer?
Magic.
The hair style is called Magic Straight (ultra-straightened hair) or Magic Volume (hair with a bit of a wave) and it’s complicated three-hour process (read more about it here) at a beauty shop, which will save you days, hours and weeks of laboring in vain for salon-styled hair.
Best of all, your coif will look as if it came straight out of the fashion pages!

Girls from band, Secret (photo from www.dkpopnews.net). The hair styles with a bit of wave are Magic Volume
After months of letting my hair drag out to “below tit”-like lengths, I needed to do something.
I Was Tired of the Usual Answer
I’d been to enough salons in the U.S. to know, I could never get a “magazine look” and if I did, I’d lose it after the first wash.
I have Asian-Pacific hair. It’s neither tame-able nor easy-going; it’s thick, coarse and never holds a curl.
‘The usual scenario’ for me is… I walk into a salon with an photo from a some fashion magazine of a ‘natural wind-blown’ look I want and the stylist tells me how it’s impossible for my Asian hair to get it. I’d have to use hot irons, gel, blow dryer, curlers, etc…
Maintenance.
Apparently, having “natural-looking hair like Jennifer Aniston” takes work… a lot of it.

The sign above ‘Hair Story’ reads Se-ra-no (서라노)
I went to Serano hair salon in Banwoldang, asked for Ji Won (a stylist recommended by San Diego to Daegu‘s Malou (her experience here). I cracked open a magazine, pointed at the first hair style I liked, and sat back in the chair.
I assumed I’d get the usual answer.
But it didn’t matter to me at that point. I had already gone an entire year experiencing a cultural gap, which rendered me feeling powerless in controlling any outcomes.
Korea had taught me how to not have expectations.
Ji Won wielded her scissors and my hair literally, went flying! Even Edward Scissorshands might suffer fierce competition;. Ji-Won was a professional Kali with scissors!
In less than ten minutes, my cut was finished. I was then conditioned, heated, washed and flat-ironed out to set and dry. Ji Won orchestrated my hair through the various complex phases …

Ji Won on the left (and one of her assistants on the right, I suspect…) have a bit of the Magic Straight style
But it didn’t stop there. They rolled out the curling octopus (for lack of a better term), a contraption I’d never in my life seen, but which kept my curlers hanging in suspension.
I had three stylists rolling me at once.
But it didn’t stop there…
Rather than torture you with the long and complex process (read about it here), I’ll say I was more pleased with the result than I had ever been in my entire life!
I never knew that a nicely styled coif could make you feel beautiful.
Does the Magic Volume pass the wash and wear test?
Yes and so far, it’s sustained over ten washes!
With a little blow drying and a couple of “twirly” things that I do with my finger to spiral my hair a bit, this is what I get.
Effortless. Relaxed. No-nonsense…
Magic.
How much did it cost?
Okay, it was expensive.
I shelled out 140,000 Won or $126 USD, though it’s said to run around $180 to $360 in the U.S.
But it lasts anywhere from 4-6 months (although mine last much longer).
Overall, I feel I got great bang for my won! Furthermore, the style has already paid itself off in ten washes and it just keeps going.
If I had to do it all over again, I would.
If there’s one thing that impresses me about Korea,…
it’s damnit, they know hair!
.
Information:
Serrano Hair
Banwoldang, Daegu, South Korea
11AM -8PM (not sure what the weekend times are)
Ph: 053-423-0045
Located in Banwoldang, off of the Jungnano station stop. Facing the main stage in front of McDonaldsand Debec Department store, turn left and go down that street for 3 or 4 blocks. You’ll see GS 25 on your right side, turn left down the street with outdoor vendor stalls. Serrano is on the left. No appointment necessary, although you may want to call to find out when Ji Won is working.


















Ohhh, I am so sold on this one. I want one of those!
You have lovely follicles.
@joshywashington: Thank you kind sir. I love my new tressles.
@Steve: yeah, I sucked it up and pulled out the won. ha ha… I wonder what look you’re going for? I’m sure they can create something magic for you. This is Korea!
@Mich: go for it!
Now that is a pricey haircut. I am seriously thankful that I NEVER have to deal with such issues! That aside, this is a good post, since many of my foreign female co-workers ask me for advice on where to get their hair done… yeah, like I wold know.
Speaking of which, I need to do my “hair” soon!
Far out! That contraption looks like some kind of medieval torture device! But your hair looks awesome…wonder what they would do with my thin, wimpy, stick-straight hair, haha.
@Andrea: Yeah, Korea’s got some mighty different looking contraptions. This is probably the scariest. They have some spinning halo-like devices to heat the hair evenly as you sit under it… and a princess lea seat that does something similar. We just don’t have these things in the U.S. I’m sure Korea can so many things. Though for thin hair I’m not sure if the Magic is healthy for it; I hear it might be ndustrial strength.
Funny but cute. You actually look good after all the octopus thing on your hair. LOL. I never spent too much for my hair, I don’t find it necessary. I’m just contented with how my hair looks right now. It doesn’t look good I swear, but i’m happy with it. Let’s just say I don’t have much money to spend for a day in a hair salon. LOL
@Placement Agent: Thanks for dropping by to see the hair circus. I totally get you. I felt the same; I don’t take myself to the salons all that often. My hair got really long; it was compulsory. But now, this no maintenance thing …I like.
@Anika: Awww… I know if you could do it, you’d have hopped on it before me!
Time… time… Korea’s so quick w/ everything else; maybe by summer they’ll have found a cure for that. =-(
Love the story and your hair looks amazing! Still very jealous of all of you gals with ‘wavy’ / ‘straight’ hair that can make use of the ‘MAGIC’…I am stuck with the conventional and time consuming ~ but HEY, THAT’s LIFE!!!
@Korea, I’ll love you more when you figure out a solution for gals like moi ^.~
Love it! I had a great experience having my hair cut in Korea, too. I’m pretty low maintenance, and just went in for a cut. The stylist was very friendly and professional. He did an excellent job and I felt so pretty when I left the salon. Maybe I’ll try magic next time!
I’m kinda mad that such jargon exists. When I was here in Spring 2009, I asked for a “perm” and looked like an ahjumma at 19, good thing hair grows.
@Barbara M: Glad you had a good experience. Definitely go for the magic next time. So far I think Korea is the cheapest vs. Japan and the U.S!
@Barbara:diamond/ Oooh, sorry about that. An ajumma at 19, huh?
@Laura: I think all the maintenance women have to do for their hair to look good is crazy. Even I occasionally had to use a flat iron everytime I wanted to look professional and nice. That takes just way too long for me.
You look great!
I have straight hair, but it always looks a bit better when I use a flat iron.
I’m thinking about getting it permanently straightened so I can have the best look without spending 30 minutes twice a week straightening it.
That contraption thingy is INSANE. I love it.
Oh wow! Your hair looks great! “Curling octopus”–honestly, it looks like some medieval torture device. Hey, whatever works….
@Gray: Yeah, the contraption does look intimidating.
@Barbara: uh-oh, do I wanna watch that doc?
This post just reminded me of Chris Rock’s documentary, “Good Hair”.
Wow, nice hair, GRRRL! Nice to hear you and your mom had a fun time at the salon! Isn’t Ji-won great?
Also, thanks for the shout out! I’m sure Ji-won is loving the recommendations you’re giving out! I’m going in for my last appointment soon. I’ll miss Korean salons :’(.
wow! look at that “octopus” thing.. scary..
but look at the result, very very amazing!
i wonder what thing placed in your hair to get the magic straight hair..
hmm.. made me wanna try myself
@Malou: Thanks for the recommendation. Ji-Won was awesome & one of the most talented stylists I’ve seen yet. I’ll be taking a few months off, so i’m a bit nervous about not having a Korean salon around too. I’m hooked.
@anna: I’m a bit afraid to know what’s in the magic straight. Prob very strong perming solution– wouldn’t suggest it for those with thin or fragile hair.
Looks gorgeous! My friend in NYC has been very curious about perms like this lately.
There was a big article in the NYT about it about a week ago!
@Nanoomi: Apparently some celebrities get this perm and it would stand to reason why. You literally don’t do anythng for it to look good. Do you remember what the name of that article was? Tried googling for it.
@Ari: Sorry you haven’t had a good experience yet. Language barriers are a hit or miss situation. Like I said, I went in with low expectations. My main need was a cut and I just didn’t want it butchered. If they missed, I’d wear my hair up like I do (or did) most of the time. Good luck and hope you have better experiences. Try looking for an english speaking stylist.
Wow, that contraption looks CRAZY! I haven’t had a good experience at a hair salon in Korea so far, partly because of language difficulties in explaining to the stylist what I want. I’d like to get a perm, but worried that a korean perm might not work on my weak caucasian hair!
Hello, I’m hair stylist myself. I’m qualified in the UK and have 8 years experience. If someone need professional hair cut and hair tinting, don’t hesitate to contact me. I leave my mobile No. 010 5188 0502
Dear Christine, your blog is a delight, thank you so much for sharing your adventures. I live near Niles, a north suburb of Chicago. Recently, the community saw the opening of a huge Korean Super H Mart grocery (Aug 2006) and then a year ago, King Spa Sauna – a monster jimjilbang that I try to visit/bliss-out in at least once a month. Awesome. I’m a Caucasian gal happy to soak (literally) in whatever culture I can find.
Anyway, I was at the H Mart today picking up red bean paste walnut cake goodies for dessert and had to walk by the Jangsoo stone bed place and then the salon. In the corner of the salon was that octopus contraction in the corner for Magic Straight or Volume! I may have to try it someday, or not.
So if you ever have cause to visit Chicago, there’s a little bit of Korea for you to enjoy. Cheers!
I enjoy your blog. I can’t wait to find this hair salon. I will be visiting Korea in a couple of weeks. Thank you for your input.
@Eun Jang: Thanks for dropping by and leaving a comment! I’m sure you will and the area of Apgujeong is the noted Beverly Hills area of Seoul. It should be fun. Although, you might want to try some other Korean nail salon places as well. Get a little of the local flavor!
Enjoy your trip!
I have straight hair that I don’t color and I swear that Shielo’s Volume Line gives me more swing to my hair when I use it. I also use Shielo’s Volume Hairspray (its Flexible Hold) on my daughter sometimes and I notice that her flyaways are much neater after using the Shielo brand.
The scent is AMAZING!
I have also gotten compliments on the scent from people when my hair was dry. I recommend this shampoo to anyone who is looking to stretch out their haircut visits. Your hair stays healthy and smells great.
@Trich: I’m actually not familiar with Shielo products- will keep an eye out for it. Could be because the one shampoo bottle I bought is enough to last me for 2 years (you know Korean family size products). ha ha…
Korean people have great hair. No doubt on that. I just couldn’t figure out why. This may be due to the food they eat or due to their weather. They also have greatest styles when it comes to hair cut. So, great that you have your hair cut on a korean salon.
@Elane: The secret to great hair in Korea is all Magic!! That’s my theory. So far, it’s been pretty wash-n-go and I still look like someone styled my hair. I still love my hair and I don’t have great hair. But for the magic perms, you do need strong hair.
Omg, that’s insane! But it looks so good lol! =)
[...] Getting my hair done at the Korean beauty salon [...]
I think that one of the things I miss most about Korea is having “_____ Story” on so many signs. I loved getting my lattes from the “Happy Coffee Story” near my ‘apatu’

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@Ourdearladyexpatriate: You know, what’s up with the “____ Story” thing, right? =)
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I’ve been researching Magic Straight and this post always comes up in Google!
I think I’m going to do it! I’ll be sad I won’t be able to come back to Korea to get touch ups but I think it’ll be worth it anyways. I hope it stays in and is useful while traveling! Did you find that the roots looked weird once grown out?
Jessica Wray recently posted..#OnlyIn: A Friday Photo Series
@Jessica: Go for it! I got the magic volume vs. straight (although they did give me a bit of a straight at the roots) because my hair is straight enough, so the I’m not sure how it’ll look when it starts growing out. If it’s terribly awkward, you might try to pass it off as some nouveau fashion from Korea or maybe it’ll be time for a short styled haircut. My hair eventually blended though.
Great! And good idea, if it looks weird I’ll just pass it off as that. Start a trend! Lol Eekkk I’m excited! Now if I could just scrounge up some extra cash…
Jessica Wray recently posted..#OnlyIn: A Friday Photo Series
As of January 22, 2013, this place is legit! Ji-won speaks great English, the staff are friendly and work quickly but well, and the cost for an awesome hair cut and wash and style was 15,000 won. I will be going back to them for a root touch up in just a few days ^_^ Thank you for this blog, Christine!
@Jennifer: oops, I thought I responded to this because I was very pleased with your comment and to know everything worked out well for you. So glad. On another note, I tried another hair stylist in Daegu recently because it was cheaper.. big bad mistake. Jiwon still rules in my book. I”m waiting for my hair to grow out.
I got this done just yesterday at Juno Hair (really famous in Korea). I expected my hair to turn out really good since I was there for 3 hours getting pampered. Paid 170,000 won for my perm and yet when I came home my hair is still straight. Gonna be calling in on monday to complain and get redo
@Thoa: There’s nothing more irritating than not getting something you paid for. Hope it all works out for you.