Do your travel stories matter to you like they do for me? How many times have you told yourself you’d start a YouTube channel or blog to share your travel stories?
Travel can take you to unexpected places, force you outside your comfort zone, push you to your limit and make you realize you’re grateful you trusted yourself with the leap. It’s understandable to want to share it. You feel transformed, inspired, it’s the ultimate adventure and once you tackle it, you’re in a position to look back and help those behind you.
Table of Contents: 13 Benefits of YouTube Marketing for Influencers of Travel
Stepping into your Story on YouTube
I started documenting my travels on my blog and YouTube. A first I did a lot of it for my family. They were nice about it at first… but they got tired quickly. Travel videos aren’t for everyone- I needed to find my tribe, audiences interested in the same passions and travel lessons I was learning. I found my audience with solo travel.
When I finally found my audience, my YouTube brand started growing. Filming my solo travels helped me deeper into my own travel journey. It connected me to my audiences and the concerns they were going through with taking the leap to a foreign country solo. Knowing my audiences need me to experience things so they can have a look inside; and although i’m quite curious about lot of things, I push my willingness to do/explore something just a little more than I might if I were not filming it.
I’ve always lived with the belief that life doesn’t happen TO you. It happens FOR you. It happens when you lean in and step into your story….It happens when you ride the adventure and live the legend you’re meant to be.
It’s challenging to see hard travel lessons as a gift, like getting Delhi Belly, getting scammed by a tuk tuk, getting into a motorbike accident in India, going to the dentist in Bangkok or having a wallet stolen at Halong Bay … but when you’re sharing your travel story with others, those hard knock lessons suddenly feel like they have purpose and not all was lost.
13 Benefits of YouTube Marketing for Influencers
YouTube has been a business for me for over eight years. It has helped me grow my tribe and get found by countless opportunities from being written up in major publications to working with brand deals and connecting me with the friendship of loyal viewers, who love and support the craft I bring.
Building your tribe
YouTube is a platform where various niched personalities share their specific passion, creative style and lens on life. It’s like a clubhouse, where audiences come to belong, feel entertained knowing their favorite YouTubers are a click away.
YouTube is a search engine; not a social media platform. YouTube is the second largest search engine next to Google. It is owned by Google so YouTube operates by a similar science of search engine optimization. This means, you can get found when people search for solutions to their problems. If you answer a topic that Google has not found on the internet, then its very possible that your video could land on the first page of Google, giving you free traffic. 👉🏽 Download TubeBuddy to help you get discovered.
Video is high converter
Video allows you to create real transformation and positive impact for audiences. There is a trust factor when audiences can see you and video is emotional, memorable, so conversion is higher than it would be a still photo. As a YouTuber I love that my audiences feel like they are there with me to the point I get monthly messages from viewers letting me know I was the inspiration for their first solo trip. That’s a huge conversion. But from a marketing standpoint, it’s also easier to sell things if people can see a product/service and how it works, which is why brands pay YouTubers for product endorsement, a shout out or integration.
Relatability is key on YouTube
Relatability, personality and authenticity are golden keys on YouTube. Channels and hosts must exude relatability as audiences gravitate to YouTubers they can relate to and feel are sincere and trust worthy. Viewers are more inclined to trust personalities they can relate to or see themselves being friends with.
Low budget production
YouTube does not require a large production budget. Filming with your iPhone is an ideal way to start your travel channel if you don’t know how to begin and have a non-existent budget. You can create your entire video production system on your mobile phone if you had to. Download a cheap video editing app like InShot or Videorama and voila! you can edit your videos on go.
On YouTube, value driven videos are more popular with viewers over high production quality and slick videos.
👉🏽 Download my Free Camera Equipment Buying eguide and learn what to add to your gear kit.
Video is a powerful lead magnet
As video is a high converting medium which leads viewers to trust what they can see, sales are easier to achieve. Last week I posted a video on How to Make Travel Videos 2021 and from that video I got 24 signups for my YouTube masterclass and 19 downloads of one of my lead magnets all in the first 24 hours of posting and that video only got 1,200 views. So you don’t need to go viral to achieve success.
Discoverability on YouTube ultimately leads to free traffic. YouTube is great for entrepreneurs, small businesses and if you are a personal brand aiming to sell your products or services. Even if you weren’t found on YouTube due to competing and more influential channels, you can still be found in Google searches if you present the information people are seeking. I know and have worked with entrepreneurial coaches and many start a YouTube channel as a way of targeting their ideal customers and audiences. Say goodbye to paying for ads!
Passive Income and Profitability
What makes YouTube different from social media platforms is you can grow your passive income and turn your video making hobby/dream into a side hustle. Once you meet the requirements of the YouTube Partner Program, you are eligible to earn money through Google Adsense. However, due to the nature of video, you don’t have to stop there. You can sell your own products and services in your YouTube video as well as implement affiliate sales.
👉🏽 Turn passion into profit with your videos. Get my Profitable YouTube Starter Kit where you can learn tricks to increase your income, so you’re not just relying on Google Adsense.
Grow your brand globally & be a celebrity
YouTube is a global television set and YouTube celebrity is real. Due to Google’s power of discoverability, you can grow your personal brand globally with YouTube. Once a video or channel gains traction, it can cross seas and the globe. When I travel, I occasionally have fans approach me to let me know they’re subscribed fans. How cool is that to know your story has entered their homes at some point?
Video is Evergreen on YouTube
Unlike social media, YouTube is a video portfolio which is set on evergreen. Your videos stay on YouTube for as long as YouTube operates and you can search for them. This means they can go viral at any time, even long after you post it.
Video is experiential
YouTube is the most immersive platform there is. It allows you to experience sight, sound, emotions and it demands your full attention. For that reason, when audiences watch a travel video, they can feel like they are there traveling with you going through your thoughts and experiences as if it were their own. Thus, it’s a highly powerful medium because it communicates a lot in each second.
YouTube is peer-to-peer learning
YouTube allows us to teach and learn from each other. It allows us all to be experts of our own experience. You don’t need to be anything you are not.
Opportunities find you
When I started my YouTube channel it was because there were no job opportunities in Hawaii for me to survive my zone of genius, my passion for video storytelling, travel OR getting paid for it. While YouTube is definitely hard work, the rigors of work can add to burnout and juggling sustainability is not easy for all channels, it can pay off when you encounter paying sponsors and brands, viewers can turn to clients, supporters or fans, helping you build your brand authority.
The Benefits of YouTube marketing for your Influencer Brand and Business
I am excited to announce that I have opened enrollment for new YouTubers who want to grow their influencer brand and business on YouTube.
𝐕𝐢𝐝𝐞𝐨 𝐉𝐮𝐦𝐩𝐬𝐭𝐚𝐫𝐭 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 𝐁𝐨𝐨𝐭𝐜𝐚𝐦𝐩 is a 𝟏𝟐 𝐰𝐞𝐞𝐤 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐠𝐫𝐨𝐮𝐩 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐦𝐚𝐬𝐭𝐞𝐫𝐦𝐢𝐧𝐝, focused on fast tracking your YouTube journey and creating a bullet-proof influencer brand and business.
Learn my signature framework, where we start with seeding the foundation of your brand to grow influence, sculpt your message to attract your tribe ! This bootcamp has six modules aimed to help you clarify your yummy influencer brand before we jump into learning about content creation strategies, showing up on-camera confidence, being discovered on YouTube. You get a bird’s eye view of the YouTube landscape that experienced and professional YouTube influencers work in.
Brand Building & Business Mindset
Seed your Niche, Unique Brand Story & Value. Laser-focus on your niche audience and unique IT factor personality to build your brand and business mindset to strategize your growth. Discover the unique IT factor and secret sauce to sculpt a magnetic brand that stands out in the YouTube sea.
Profitable Content Strategy
Seed juicy content to grow your tribe and monetize at the same time. Create a content strategy, learn about content hacks, traffic building and income boosting content techniques. Effortlessly create videos which connect with your tribe, dramatically increases engagement & creates income while you sleep!
Get confident that you’re on the right path to success. Learn tricks to bring out your dazzling personality and let viewers fall in love with the real YOU.
Easily navigate YouTube SEO by understanding the algorithm.
Harness the power of YouTube discoverability, optimization and accelerate your traffic. Understand the YouTube script and overcome doubts about who you should be on-camera and why your audiences will love you for who you are!
Personal Feedback & Accountability
Whether you are in travel, food, crafting, financial, etc.. you get feedback on your ideas and accountability from the group. You will be in the dark when making decisions on your brand ideas and business.
Seed, Sculpt & Sell Framework™
Learn my framework to work smarter, not harder and experience MORE RESULTS in views, quality subscribers and income! Step into your “Legend “and sell inspiration to transform audiences, while building a sustainable business.
What’s included in Video Jumpstart Academy Bootcamp:
- 12 week (or 3 month) group coaching mastermind where you are walked by hand through six modules of YouTube branding, business and strategy
- (1) 1:1 Coaching session with Christine for branding
- Private kick-off call
- Group Voxer support & a Private Facebook Group so you can network with your group
- Action taking Worksheets, plug and play templates, step-by-step checklists and mindset sessions
- Accountability & Direct Feedback on your Branding and Business ideas.
- Early bird special: $500 OFF + 𝐁𝐨𝐧𝐮𝐬 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 “Media Kit & Sponsorships”
Interested- Click to learn more?
Ready to make an investment in yourself, brand and business?
“Media Kit & Travel Sponsorships” coming soon
Watch How to Make Travel Videos (video playlist)